Since 2017 LBDC has been working closely with the campaign both in India and South Africa, creating unique social media content including invites, a social media tool-kit and a website.
Mobilising opinion with My Body My Choice
About the project
My Body My Choice is a first-of-its-kind campaign and platform to mainstream dialogue around abortion and advocate for abortion rights. The campaign has been able to mobilize experts, influencers and the public with notable partners including Amnesty International and Medicine Sans Frontiers.
 
                        Colour Palette
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                            RGB 248/150/38 
 HEX #f89626
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                            RGB 240/179/29 
 HEX #f0b31d
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                            RGB 230/165/88 
 HEX #e6a558
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                            RGB 33/130/143 
 HEX #21828f
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                            RGB 69/163/209 
 HEX #45a3d1
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                            RGB 136/194/216 
 HEX #88c2d8
Typography
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                            Raleway AaABCDEFGHIJKLMNO 
 PQRSTUVWXYZ
 abcdefghijklmnopqrstuvwxyz
 (.,:;?!£$&@*) 0123456789sAaABCDEFGHIJKLMNO 
 PQRSTUVWXYZ
 abcdefghijklmnopqrstuvwxyz
 (.,:;?!£$&@*) 0123456789s
- 
                            Montserrat AaABCDEFGHIJKLMNO 
 PQRSTUVWXYZ
 abcdefghijklmnopqrstuvwxyz
 (.,:;?!£$&@*) 0123456789sAaABCDEFGHIJKLMNO 
 PQRSTUVWXYZ
 abcdefghijklmnopqrstuvwxyz
 (.,:;?!£$&@*) 0123456789s
 
            Our Approach
 
                 
             
             
             
            Our Role
- Creative Direction 
- Custom Iconography 
- Infogaphic Design 
- User Experience Design 
- Website Design & Development 
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